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Why the overnight success story is a myth

Why the overnight success story is a myth

We all hear the "overnight success" stories. We look up to these people with HUGE followings on social media. But what is behind that? How did they get there? I can guarantee you there is a ton of work behind the scenes that we just aren't seeing when we look at the highlight reel.

Most of these people are not sharing as they are going.

And even when a business seems like an overnight success we may not see the failures or other failed businesses that came before it. These are the experiences that taught that person all the steps to avoid in their next venture, and which ones to replicate and expand upon.

I think it's a fairytale to believe in the overnight success story.



We all have our own fairytale version of what “business success” looks like in our minds. Whatever success looks like to us in every facet of our lives: it’s that picture perfect representation of life that is a superficial screen shot of happiness not unlike the highlight reels we are so used to seeing online in social media.

So what’s the trick? How do we get from the life we aspire to, to living the best version of life that we can? There is no trick. There is no hack. There is only living with intention and working towards achieving that fairytale goal that only you see in your mind.

If you can’t figure out how to get there; a fun game I like to play is the “backwards “How?” game”.

How to play: the backwards "how?" game

I take my goal and I put it at the top of a piece of paper and I work backwards looking to find all the necessary ACTIONS I can take to work my way up to the end goal. The key is “actions” it can’t be passive or vague steps. AND the list needs to be granular. Once you’re done with the game, read it backwards and you will have a roadmap to get you to your idyllic picture.

An important thing to remember is that sometimes trying to get to that end goal can be frustrating. You may even hate everything you have to do to get there. So the key is to check in with yourself, decide if it’s something you still want–and if so keep plugging away.

You are more likely to make it to your goal if you find joy in the doing of things but if you are persistent as hell then you can scrape by with sheer will and determination. (I personally prefer the joy route. I like to think that if you enjoy the road, the destination will be that much sweeter.)

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Here are a couple of fun listens and reads on what from the outside seem like overnight success stories in the stationery industry.

Emily McDowell on Power Profit Pursuit

Rifle Paper Co interview on Aeolidia

Ban.do interview on TSBC Collective blog guest written by Sara Almond of Shed Letterpress.

And I am going to keep plugging this book (I am not an affiliate in any way) because it was life changing for me: Big Magic by Elizabeth Gilbert. And I heard the most amazing interview of her on Marie Forleo that I recommend watching the video or listening to the podcast version if you are on the fence about the book.

Keep pushing friends!

KIT,

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