I know I just did a check in report as my last post, but I decided to start publishing these at the beginning of February so I am getting caught up, and will release these at the beginning of the month from here on out through the rest of the year.
If you haven't heard that term before it basically means that you chase things that seem fun and interesting and you tend to put off other tasks that might not be as stimulating or give you immediate gratification.
Being a Creative and having shiny object syndrome go hand in hand. If you want to be an effective creative you need to be curious. You need to go down the rabbit hole sometimes to try new things and expand your skills. You need to experiment, tinker, and play. The only way to find your path, skills, and talents that align with your interests is through this experimentation.
If you want to be successful at business you need to have focus. Harnessing my inner desire to play is going to be my most difficult task of this year. Finding the fun in the tasks that will grow my business is going to be key.
My January Shiny Object Syndrome tangent was my first foray into artwork as a political statement (see my post here), for February it was testing out Facebook Ads the first 2 weeks of the month (this post to come soon). Basically, I wanted to see if I could drive traffic to my website with the upcoming Super Bowl of greeting cards and capitalize on last minute shoppers wanting fun, letterpress cards for their friends and loved ones.
To spare you the suspense it was a total bust, but I will share what I did and what I learned in a post later this month.
Things I did that I get to check off my big checklist this month in business:
Things I did in my personal life:
*note order I received was not in direct relation to my marketing outreach.
I was short of my revenue goal for this month. I focused the first half of this month on retail with the Facebook Ad bomb and the pop up shops I did at West Elm. Personal life stuff also threw me off balance in staying focused towards my wholesale goals.
Now that I am back on my wholesale game I need to keep going down my funnel and continue to put new stores at the top of the funnel to keep things going so I don't put myself into a feast or famine type of situation down the road. I would like to keep things as even as possible with keeping the retail buying cycles in mind.
I am going to be all in on getting a good showing for the buyers going to the National Stationery Show (in May) even though I myself will not be attending.
These are the things I am going to be focused on completing:
April will be a month of marketing and outreach going into May.
You will receive emails from me about: